College Board

Rocky Collins – Principal

Rocky graduated from RMIT University in 2009 after completing a Bachelor of Education, with a double major in Physical Education and English. Rocky has continued his studies since, completing a Masters in Education and Performance in 2017, followed by a Masters in Educational Leadership in 2020. 

 Rocky has spent time working across different sectors in education, including both the government and non-government systems, and has demonstrated experience in building educational culture and leading whole school approaches to teaching and learning. Whilst at Merrylands College, Rocky led the College through a merger and re-brand that included three separate schools merging to form what is now William Ruthven College. Rocky’s passion for leading educational culture is evident in the relationships he builds with his staff, students and wider College community. It is his belief that every student has the right to experience a successful education, and that success should defined in partnership with the individual students within the College. 

Rocky formed part of the inaugural team when SEDA Group commenced in Western Australia in 2013 and was appointed Principal of SEDA College WA upon successful registration for 2021. 

Graeme Dix – Chairperson

Graeme is a Senior Manager for the Sonepar Group where he works with the Senior Leadership team to deliver outcomes across the electrical industry. Graeme has over 20 years’ experience in Senior Executive roles across a number of industries in both the Corporate and Non-for-profit sectors including Digital Entertainment, Sport and The Building and Construction.

Graeme is skilled in Multi-Management tasks ranging from Strategic Planning and Implementation, Business Planning and Execution, Financial Management, Commercial Development. Graeme has spent time with Sony Computer Entertainment, where he was part of the team that launched PlayStation in Australia.

Graeme also has worked with the West Australian Football Commission as their GM of Corporate Services. Graeme went on to work as the Business Director at the Master builders developing their Strategic Plans and work in both the commercial and industry advocacy sides of the business.

Graeme then worked with BGC Australia where we put together the Apprenticeship and Traineeship model which worked to introduce youth into the Construction and Manufacturing Industry.

Graeme has a passion for volunteering at community and charity events and has been helped fund raising towards both youth suicide and youth domestic violence.

Michael Hnatojko – Treasurer/Director

Michael is the Executive Manager Corporate Services at the City of Armadale and oversees the Finance and Rates functions for the City. Prior to working in Local Government, Michael has worked in a number of commercial and sporting organisations which include the Western Reds Rugby League Club, National Rugby League as Finance Manager and Director of Finance & Admin and GM Governance at the West Australian Football Commission for 14 years.

Michael has spent numerous years coaching junior football and Colts amateur football culminating in the Ken Armstrong Community Football Coach of the Year award in 2015. He also played junior soccer with Inglewood United, junior cricket with Bayswater Morley and spent a number of years playing amateur football with Churchlands.

Apart from his love of all sports, Michael is a keen traveller and reader, and looks to support sporting clubs and organisations where he can, from either a coaching or administrative perspective. He has been a board member of the South Fremantle Football Club.

Michael brings to SEDA College WA a wealth of high level governance, financial strategy and planning experience and hopes to make a positive contribution to a quality organisation and the students it supports.

Patrice Berthold – Director

Patrice is highly experienced Senior Sports Executive who was an inaugural staff member when SEDA commenced in Western Australia, teaching the first Cricket Australia Sports Development Program. Patrice completed her Bachelor of Education in 2004 and held teaching and management roles within non-government and government education settings in Perth for over 10 years.

Patrice left Western Australia in 2016 to pursue Sports Management and Operations, commencing at Cricket Australia’s at their high-performance centre in Brisbane. In her time at Cricket Australia Patrice managed the Australian Women’s team for three years before moving to Melbourne and transitioning into the Head of Team Operations; overseeing international cricket operations both in Australia and overseas. During this time Patrice developed strong relationships with international cricket associations and was integral to the delivery of international cricket during Covid-19, with a strong ability to execute complex and agile operations and manage risk. Patrice moved from Cricket Australia to the T20 Cricket World Cup Local Organising Committee in 2021 as the General Manger Operations, overseeing the delivery of operations across seven host cities within Australia for the incredibly successful 2022 ICC Cricket World Cup. Most recently Patrice has held the position of Executive Director, Service Delivery for the Victoria 2026 Commonwealth Games

A former Western Australian Cricketer, level 2 cricket coach and strength and conditioning coach, Patrice has a passion for health and wellbeing and thrives off the ability to enable others to grow to their full potential both personally and professionally. Patrice is excited to come full circle, back to SEDA, to support the College to continue to flourish and build on the incredible foundation that has been established.

Tony Brown – Director

Tony is an experienced Transformation leader with over 20 years of expertise in delivering large-scale business improvement programs. Currently, he holds the position of General Manager of Transformation at RAC WA, where he leads multiple cross-functional teams in pursuit of RAC’s goal to become a world-leading member organisation.

Before joining RAC, Tony worked as a management consultant with Ernst & Young, specializing in delivering complex programs, particularly those related to transactions (divestments and mergers) and large-scale transformations.

Originally from New Zealand, Tony is a keen traveller who met his (now) wife in the UK and has lived in USA and across Australia before settling in Perth in 2013 to start a family. Tony is a passionate sports follower and rugby tragic and is actively involved in his two daughter’s sports participation.

Throughout his career, Tony has advised many organisations and believes that a bold vision, rapid innovation, and committed people will deliver great results and ensure ongoing success. As all of these are evident within the SEDA strategy and business model, Tony is thrilled to be a part of the journey.

Wayne Hendrie – Director

Wayne is a Senior Sergeant with the Western Australia Police Force with 19 years’ experience in General Duties (Metropolitan and Regional WA), Detective and leadership roles, and currently is the Officer in Charge, Liquor Enforcement Unit.

Wayne is a dynamic and highly dedicated professional who possesses the capabilities to establish and implement guidelines, procedures and local policy, along with his extensive experience and ability in the conduction of criminal and ethical investigations. His strong interpersonal skills, along with his excellent analytical and problem-solving skills have been the key to his successes thus far. He was recently responsible for the implementation and operationalisation of the Protected Entertainment Precinct legislation, introduced by government, for WA Police. A piece of work that included providing input into development of the legislation, advising to relevant Ministers and Government, production of guidelines, training and two digital solutions.

A former AFL Goal Umpire, Wayne has previously taken a key interest in coaching his son’s junior football and cricket teams as well as his daughter’s (current SEDA College WA student – Carys) football team. This giving back to community is a family value in the Hendrie Household with all family members having played a senior role in committees or coaching roles of their chosen pastimes. This is a value Wayne sees mirrored in SEDA College WA’s development of their students.

Benjamin Procopis – Director

Ben is a police officer with the WA Police Force who holds a diverse level of legal, investigative and management experience. During his 19 year career, Ben has spent the majority of his time as a Detective and a Police Prosecutor, and currently works within the Strategy and Legal Portfolio. 

Ben holds a Bachelor of Laws with First Class Honours, a Graduate Diploma in Legal Practice, and has been admitted to practice in the Supreme Court of Western Australia. During his time as a Prosecutor, Ben has facilitated the WA Police Force involvement in criminal justice initiatives such a supporting access to diversionary schemes for first time offenders, and justice projects aimed at ensuring Indigenous members of society are not unnecessarily detained in custody. Ben has provided input into a range of proposed criminal law reforms and has advocated in high profile prosecutions in the Magistrates Court.

Ben undertakes various volunteer and charity events which are typically integrated into sport. In 2019, Ben was part of a team of prosecutors and defence counsel from Aboriginal Legal Service who raised funds through their joint participation in the Rottnest Channel Swim. The proceeds were raised for the Youth Partnership Project – a collaborative venture that strives to keep children out of the criminal justice system. 

Ben is also involved in coaching junior football and providing event support at local triathlons and trail running events. Ben is an avid triathlete himself and enjoys competing in local triathlon and running events.

Hayley Thompson – Director

Hayley Thompson is a proud Noongar / Yuggera yorga born and raised on Whadjuk Noongar boodja. Hayley is a SEDA alumni, graduating 2013 in the inaugural SEDA College WA cohort. She was the first Indigenous student to graduate from SEDA College WA. 

For over 10 years Hayley has been actively working in the Youth, Aboriginal Health, and Community Development sectors having experience in both support worker/clinician roles and Program Coordination/ Development roles. Most recently working in a Perth-Metro Youth Housing Education and Support Program, and prior to that spent two years in the Pilbara as a Youth Mental Health Clinician. Hayley has presented at many conferences state-wide and nationally on the issues affecting young Aboriginal People and worked with communities to develop strategies to tackle the issues. In 2017, Hayley became the inaugural Co-Chair to the Ministerial Youth Advisory Council and has since represented on many Aboriginal reference groups and Reconciliation Action Plan working groups.

Hayley is the founding owner of Djooken Djilba Art. Established in 2021, Djooken Djilba Art is an Aboriginal art, cultural education, and leadership development business which is 100% Aboriginal Owned.

Download a copy of the SEDA College WA Prospectus to learn more

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